Samsung Unpacked 2024 recap: Galaxy AI, S24 Ultra, Smart Ring, and more

Samsung’s Unpacked event has always been a combination of whimsy, showmanship, and innovation. Whether it’s celebrities taking photos with foldable phones or an “Avengers Assemble” moment between titans of the industry, you never really know what to expect from the Korean giant’s annual product launches.

But this year, Samsung is making things clear — the latest Galaxy phones are all-in on AI, from the way users text on them, to making calls, to taking photos, to searching the web. At the center of the new mobile experience is an aptly named generative AI model, Galaxy AI, made in partnership with Google’s Gemini.

If you missed this week’s Samsung Unpacked event (and would much rather not rewatch the hour-long keynote), here’s the definitive summary of everything that was unveiled, including the company’s first venture in the smart ring market. And stick around until the end, where I also break down the products that weren’t announced.